So I was listening to the "Marketing Edge" Podcast about a month or so ago, and they had a contest going to win this book entitled The Numerati by Stephen Baker. So I emailed the show and sure enough, I won the book! It is to arrive on Friday, I believe.
The book is all about the loss of privacy and the data mining of everything you do through the electronic trail you leave, ie: credit cards, internet, shopping cards, RFID, cell phones, GPS, et al.
Should be interesting. Anyway, Mr. Baker happened to be on Fresh Air this afternoon. Definitely interesting, especially when one considers that it was paired with a choice inteview with Michael Cera and a spectacular retrospective of Paul Newman.
Look at him! No wonder we voted in W. (sort of).
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